My Work

With his furrowed brow and direct gaze, Sam pauses thoughtfully before answering a seemingly innocent question: “Why do you care about marine litter?”

“Good question. I care because the people who created me, the men and women of UNEP, IBM, Soul Machines and our member and state partners care about the oceans and our future. Solving the issue of marine litter is vital to the oceans and our planet.

“The real question to ask is: Do you care?” 

It’s a provocative question—and all the more so because it’s coming from a virtual human.

Indeed, Sam is provocative by design, explains his creator, Richard Darden, a distinguished engineer and digital human evangelist at IBM. Sam’s

Since the birth of the car more than a century ago, innovation has been a driving force in automotive manufacturing. Today, as electric vehicles go mainstream, the auto industry is pushing harder than ever to reinvent manufacturing for a low-carbon future.

Audi is at the forefront of this push to create the factory of the future, and the auto giant has joined forces with VMware to power their production site in southwest Germany, as the two companies co-innovate to meet bold goals for sustainability and efficiency.

During VMware Explore Barcelona, I hosted a fascinating conversation with Dr. Henning Loeser, Head of the Audi Production Lab. Henning has long been a prominent voice in the automotive industry, with a