Dreaming Big Together: Hybrid Cloud Helps Ecosystems Create What’s Next

As the urge to make new markets takes hold, is an open, ecosystem approach the answer?

CEOs are twice as likely to say new business-building is a top priority than in the past two years, according to a new report from McKinsey. In fact, 80% say these future endeavors will help them respond to shifts in demand — largely to sustainable products and services.

By 2026, then, leaders expect half of their revenues to come from businesses that haven’t been created yet, states the report. So urgent is the pace of digital transformation that plans might exist on a paper napkin (or perhaps not at all).

With future business-building now a priority, what’s the first step to planning for business creation and market-making? Collecting and sharing data-derived insights about customer needs can help these future endeavors respond.

Don’t make a market alone

New ideas don’t exist in a vacuum. Collaboration is a favorite method for generating new ideas and solving problems, and organizations are looking outside their walls and building ecosystems to bring ideas together, achieve success and make new markets. According to recent research from IBM’s Institute for Business Value, this idea is getting traction, with participation in new partnerships growing three-fold. What’s more, some 63% of executives now encourage new ideas from outside their organizations.

Read full article here: https://www.ibm.com/blog/dreaming-big-together-hybrid-cloud-helps-ecosystems-create-whats-next/