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Stories That Matter
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Driving AI ethics for better business and a more just world
As AI technology pushes past limits in new real-world applications, regulators, investors, and the public are pushing back, asking what kind of relationship we ultimately want with AI and how to guarantee its responsible use. In response, organizations and institutions are embedding AI ethics into existing business guidelines. But a new report from IBM suggests there’s still a lot of work to do.
Alarmingly, only 40% of surveyed consumers say they trust companies to be responsible and ethical in their use of new technologies such as AI. Their doubts may be warranted, as fewer than 20% of executives strongly agree that company practices and actions on AI ethics match their organizations’ stated principles and values.