Since the birth of the car more than a century ago, innovation has been a driving force in automotive manufacturing. Today, as electric vehicles go mainstream, the auto industry is pushing harder than ever to reinvent manufacturing for a low-carbon future.
Audi is at the forefront of this push to create the factory of the future, and the auto giant has joined forces with VMware to power their production site in southwest Germany, as the two companies co-innovate to meet bold goals for sustainability and efficiency.
During VMware Explore Barcelona, I hosted a fascinating conversation with Dr. Henning Loeser, Head of the Audi Production Lab. Henning has long been a prominent voice in the automotive industry, with a reputation for leading breakthrough innovation via his mantra: Progress through Technology.