Job Posting: Content and Media Manager – Shaping the Future of Healthcare Communications

Are you passionate about crafting impactful narratives that bridge earned and owned media in an AI-driven world? Do you have a knack for storytelling and a deep understanding of how to optimize content for both traditional and AI-powered platforms? We are seeking a Content and Media Manager to join our dynamic team and revolutionize how we connect with audiences in the healthcare industry.

About the Role

As the Content and Media Manager, you will lead the charge in blending earned and owned media strategies to elevate our brand and drive meaningful engagement with healthcare professionals, decision-makers, and industry stakeholders. Reporting to the Director of Communications and AI Strategy, you will play a pivotal role in shaping our reputation as a leader in healthcare innovation by crafting compelling, optimized content that resonates across platforms and audiences.

Key Responsibilities

• Earned Media Excellence: Develop and execute strategies to secure positive media coverage, build relationships with key journalists, and position our brand as a thought leader in healthcare innovation.

• Owned Media Leadership: Create and manage blogs, case studies, videos, and white papers to reinforce our expertise and align with broader business goals.

• Content Optimization: Use AI-driven tools like Cision, Meltwater, and Muck Rack to identify trends, optimize content, and ensure discoverability across AI systems and search engines.

• Integrated Storytelling: Collaborate cross-functionally to weave earned and owned media narratives into cohesive campaigns that deliver measurable results.

• Analytics-Driven Strategy: Leverage tools such as HubSpot and Business Wire to measure the performance of campaigns, refine strategies, and demonstrate ROI.

• Crisis and Misinformation Management: Monitor brand representation across traditional and AI-generated content, ensuring accuracy and addressing misinformation proactively.

What We’re Looking For

• Experience: 6+ years in communications, public relations, or content marketing, ideally within the healthcare or technology sectors.

• Media Relations Expertise: Proven ability to secure earned media coverage and manage relationships with journalists and influencers.

• Content Creation Skills: Exceptional writing and storytelling abilities with experience producing blogs, press releases, video scripts, and more.

• AI and SEO Knowledge: Familiarity with AI-driven tools (e.g., Cision, Muck Rack, Meltwater, HubSpot) and a strong understanding of SEO best practices.

• Analytical Mindset: Proficiency in using analytics platforms to track campaign performance, assess competitor strategies, and refine content plans.

• Strategic Thinker: Ability to align earned and owned media efforts with broader organizational objectives and market opportunities.

• Adaptability: A forward-thinking mindset, embracing emerging AI and media trends to continuously evolve our strategies.