My Work

We’re in an era of strategic voice. The companies that recognize it first will be the ones that communicate (and compete) most effectively in the years ahead.

The modern enterprise runs on communication. Every customer touchpoint, every piece of content, every AI-generated response shapes how the world perceives your brand. Yet most organizations still manage this critical function through fragmented leadership structures that made sense in a simpler time.

We’ve entered the era of strategic voice, and it demands a new kind of leadership.

Unwinding Unwieldy Communications

Today’s companies communicate through dozens of channels simultaneously. Marketing teams craft campaign messages while communications departments handle media relati

The walls have fallen. For decades, communications and marketing teams operated in carefully guarded territories. PR professionals cultivated media relationships and safeguarded the brand reputation, while marketing teams drove pipeline metrics and conversion rates. Each team defended their domain with almost religious fervor.

Then came digital convergence, followed by artificial intelligence, and we’re all now wading in rubble.

What’s been happening exactly? Today’s audiences now move seamlessly across channels, expecting consistent, credible brand experiences regardless of where they encounter your message. AI is accelerating this shift, fundamentally redefining how brand visibility is earned, amplified, and measured

“Sometimes communicators will look at AI and say like, that’s not really for me, that’s more of a marketing tool. I found there’s a lot of fear and apprehension around really embracing AI tools. Now, I think it really is resonating and coming true, and that the medium of AI is becoming the message.” - Jennifer Clemente

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As an member of the award-winning VMware Marketing AI Council, I worked to ensure AI messaging  consistency and alignment across VMware communications and marketing.

I also led a successful Q3 2023 Writer AI tool pilot for 20 Global Communications employees, boosting production efficiency of event communications by 30%.