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We’re in an era of strategic voice. The companies that recognize it first will be the ones that communicate (and compete) most effectively in the years ahead.

The modern enterprise runs on communication. Every customer touchpoint, every piece of content, every AI-generated response shapes how the world perceives your brand. Yet most organizations still manage this critical function through fragmented leadership structures that made sense in a simpler time.

We’ve entered the era of strategic voice, and it demands a new kind of leadership.

Unwinding Unwieldy Communications

Today’s companies communicate through dozens of channels simultaneously. Marketing teams craft campaign messages while communications departments handle media relati

The walls have fallen. For decades, communications and marketing teams operated in carefully guarded territories. PR professionals cultivated media relationships and safeguarded the brand reputation, while marketing teams drove pipeline metrics and conversion rates. Each team defended their domain with almost religious fervor.

Then came digital convergence, followed by artificial intelligence, and we’re all now wading in rubble.

What’s been happening exactly? Today’s audiences now move seamlessly across channels, expecting consistent, credible brand experiences regardless of where they encounter your message. AI is accelerating this shift, fundamentally redefining how brand visibility is earned, amplified, and measured

IBM has recently launched its inaugural IBM Women Leaders in A.I. in recognition of women advancing their company’s journey to artificial intelligence across diverse industries around the globe—from California’s County of Sonoma to South Africa’s NedBank. And from Honda R&D in Japan to Bharti Airtel in India.

There is an opportunity for women to not only contribute to Artificial Intelligence (A.I.) – one of the modern era’s most important technologies – but help lead in its application acr

Over 21% plan production-level use of quantum computing over next 12-18 months, a 50% increase over the past two years

PALO ALTO, Calif. – June 18, 2024 – D-Wave Quantum Inc. (NYSE: QBTS) (“D-Wave” or the “Company”), a leader in quantum computing systems, software, and services, and the world’s first commercial supplier of quantum computers, announced the results of a new study today that reveals a majority of surveyed businesses actively using quantum computing foresee an exceptional return on investment (ROI) from their quantum optimization efforts — with an expected combined potential positive financial impact to reach up to an estimated $51.5 billion.

Announced at D-Wave’s global Qubits 2024 user conference, these findings ar

It’s no secret that AI is being adopted and developed at an astonishing rate. According to Stanford University’s 2024 AI Index Report, funding for generative AI experienced a significant increase in 2023, jumping to $25.2 billion, marking an eightfold increase from the previous year.

By now, every company (hopefully) has an AI plan in place, but it’s time to start thinking about where quantum computing fits into that plan. Companies that can envision how quantum computing and AI could be used together—and invest in both—will be well-positioned to gain a competitive edge by drawing on t

Whether moving goods or farming land, civilizations have always sought to maximize resources, minimize costs, and improve efficiency — all practices that laid the foundation for optimization. In 1744, Swiss mathematician and physicist Leonhard Euler mentioned that nothing in the world takes place without it. From there, the discipline of optimization evolved alongside advancements in computer science, culminating today with quantum computers for optimization purposes.

D-Wave has a 25-year history of developing annealing quantum computers and continues to demonstrate excellence in optimization. We’re making impressive progress on the scalability of our quantum solutions, with commercial-grade technology capable of suppo

CEOs are twice as likely to say new business-building is a top priority than in the past two years, according to a new report from McKinsey. In fact, 80% say these future endeavors will help them respond to shifts in demand — largely to sustainable products and services.

By 2026, then, leaders expect half of their revenues to come from businesses that haven’t been created yet, states the report. So urgent is the pace of digital transformation th

Cloud-smart organizations are out in front in delivering value through multi-cloud apps while controlling cloud costs.

Business leaders today are grappling with a tension that’s inherent to today’s digital economy: They recognize they must continue to drive app-centric innovation in the cloud in order to engage their customers and differentiate from competitors; yet at the same time many organizations are struggling with spiraling cloud costs, which cut into their profitability.

This tension is intensifying as businesses increasingly rely on multiple clouds to run their day-to-day operations. Recent VMware research reveals that 95% of organizations believe multi-clou

Global survey from Vanson Bourne and VMware highlights the value of a smart approach to innovating across multiple clouds. Discover what cloud-smart organizations do differently than their peers.

Public-cloud adoption is so widespread that it’s easy to forget we are still in the very early stages of the multi-cloud era. In fact, the practice of running business operations across multiple clouds went mainstream during the pandemic, as the average number of clouds that an organization relies on spiked from 1.3 to 2.2 public clouds over the last two years—an increase of 69%.1

This is just one of many findings in the newly released Multi-Cloud Maturity Research Report by market-research firm Vanson Bourne and commissioned by VMware. The globa

Women remain underrepresented at the top. Let’s do something to change that. Though the leadership pipeline of women has grown in a variety of professional, managerial and SVP roles, the newest IBM research warns that many are still not breaking into the C-suite or executive board. Startlingly, fewer women hold top C-suite and executive board positions in 2022 than they did in 2021, dropping by roughly a point.

But those few who do end up in a senior seat are driven to change the status quo. In fact, 72% of women CEOs vs. 16% of male counterparts assert that “advancing more women into leadership roles in our organization is among our top formal business priorities.”